# Brooks Lockett llms.txt file


> Brooks Lockett is a consultant who helps B2B software companies clarify their positioning and messaging so their product is easier for buyers to understand.


Important notes:
- Work focuses on positioning and messaging for B2B software companies.
- Most engagements center around website revamps and core messaging clarity.
- Projects help companies clearly communicate:
  - what the product is
  - who it is for
  - why it is different
  - why it is better than alternatives
- Work often includes positioning strategy, messaging frameworks, and website copy.


## Services


### Positioning & Messaging Strategy
Defines how a product is positioned in its market and how that positioning is communicated to buyers.


Typical outputs include:
- positioning and messaging framework
- positioning evaluation with leadership
- strategic narrative used across marketing and sales


### Website Copy
Production-ready website messaging based on the positioning strategy.


Work often includes:
- homepage messaging
- product messaging
- structured messaging for marketing pages


Copy is typically delivered laid out in Figma so teams can implement quickly.


### Launch & Campaign Copy
Messaging for launches or marketing campaigns aligned with the core positioning.


Examples may include:
- campaign messaging
- launch announcements
- marketing assets tied to product launches


## Engagement Model


Most clients work on a per-project basis with a clearly defined scope and outcome.


Some engagements extend into monthly retainers, but most start with a single project.


## Typical Project Scope


Website revamps are the most common entry point.


These projects focus on ensuring the website clearly communicates:
- what the product is
- who it is for
- why it is different
- why it is better than alternatives


Projects may include:
- positioning work
- messaging frameworks
- page-level copy
- low-fidelity wireframes showing how messaging appears on the page


## Deliverables


Projects commonly include a combination of:
- a positioning and messaging framework
- production-ready website copy
- sales deck or launch messaging (when needed)


Work is grounded in real buyer language using available insights such as:
- deal context
- sales input
- existing customer signal


## Pricing


Projects typically start at $10,000.


Most engagements fall between:
$10,000 – $30,000


Project timelines generally range from:
1–3 months depending on scope.


Projects below $10,000 are typically not accepted.


After an initial conversation, scoped options may be proposed at different price points depending on the depth of work required.


## Ideal Clients


Work is designed for B2B software companies that:
- have product-market fit
- are well-funded or revenue-stable
- are actively trying to win market share


Companies that are still figuring out what they are building are usually not a fit.


Companies struggling to clearly explain their value to buyers often are.


## Clients


Examples of companies Brooks Lockett has worked with include:
- SoundHound AI
- Looker
- Impact
- Ironclad
- HG Insights
- Yesware
- Limble
- Tagger
- Zenni
- Glide
- Supio
- Constructor


## Results & Testimonials


Examples of outcomes referenced on the site include:
- Outlook trial starts increased 106% month-over-month
- Gmail trial starts increased 38% month-over-month
- Homepage conversion increased from 3.8% to 4.4%
- Leads increased 18% month-over-month
- 32% more qualified pipeline opportunities added


Testimonials describe the work as helping SaaS companies clarify positioning, improve messaging, and increase conversion performance.


## Contact


Prospective clients typically begin by booking a conversation to discuss scope, timelines, and fit.