Process is what makes copy convert. Here's mine:
From first meetings to final drafts.
Review my process to get a good idea of what working with me will be like.
1. Online Proposal
We’ve talked through your messaging goals and what you’re looking for in a project.
I'll send you a short proposal that includes:
1. Expectations from both you and me
2. Overall scope and list of items I’ll deliver
3. My earliest available start date
2. Copy Strategy
I spend 80% of my time here.
Before I write one word of copy, I'll take a deep dive into understanding your business, competitors, positioning, product or service offering, and customers.
I’ll dig into your website, recorded demos, analytics, user sessions, chat logs, and anything else that helps me understand your product's value.
Ideally, I’ll interview your customers, sales team, and get a demo of your product.
3. Copy Execution
I use my findings to write your copy.
I include low-fi mockups in Balsamiq and suggestions for the copy’s layout and design — no guessing which blocks of text go where.
Along with the finished copy and wireframe, I attach an in-depth video recording with suggestions for how I envision it’s design and presentation.
But your designers can use their expertise to frame it how they see fit. And of course, we go through revisions until both sides are satisfied.
4. Conversion Optimization
Once your copy starts getting traffic, you need to tend to the garden.
I’ll stick around to make sure your copy stays on-par with how buyers buy.
I often work this part into the initial agreement with clients. It’s best to have the copywriter in your corner to closely analyze results and make small tweaks over time based on those results.
If that’s something you’re interested in, we should have a conversation.