Let's dial in your broken website positioning
Since 2020, I’ve helped 50+ B2B companies find their positioning strategy, then turn it into razor-sharp website copy that converts.
Weak positioning hurts like hell
I obsess over the copy, too
I help distill your brilliance into a razor-sharp website that sells.
Positioning decisions deck
(8 slides)
I document each positioning decision we make, why we made it, and the evidence behind it. See the exact Figma I use here.
Rewritten website copy
Production-ready homepages, product pages, comparison pages & pricing pages laid out in Figma with clear structure and hierarchy.
The whole point is more qualified pipeline
See how my work has impacted my clients' bottom line.
“He worked on an important website project we ran at Mio. Brooks was great to work with. He made himself available and communicated professionally throughout the process. I highly recommend working with him."
"Brooks is a master at helping SaaS businesses positioning their product and write truly converting copy. His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none. We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital. If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."
“Brooks worked on a huge project we ran at Yesware to rework our homepage.
Some quick project results:
- Outlook trial starts increased 106% month over month
- Gmail trial starts increased 38% month over month
- Homepage conversion increased from 3.9% to 4.4%, a 13% lift
- Leads increased 18% month over month
- We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live.”
Frequently asked questions
Weak positioning leaves a trail...a few common signals are:
- Prospects read your website & think "soooo wtf is it that you do?"
- Your homepage headline could belong to any competitor
- Prospects don’t “get it” until the 2nd or 3rd call
- Everything feels "off" and you don't exactly know why
- Buyers have to work hard to understand you
BOFU copy is copy moves the reader to "yes" using voice-of-customer data, frameworks, formulas & proven persuasion techniques.
Most projects take 4–8 weeks depending on scope.
Typically:
- Interviews with product leaders + sales leaders + marketing leaders + founder/CEO
- Information about how your product works
- Customer data (win/loss notes, call recordings, VOC data, case studies)
- Copy feedback at a few clear checkpoints
- A 90-minute workshop to get everyone aligned
- (Optional but recommended if feasible) Customer interviews
Most companies start with a website revamp that is tied to a larger product reposition, move upmarket, or round of funding triggering a big investment in growth.
I’ve worked both in-house and as a consultant, so I’ve felt the chaos of weak positioning. I’ve worked closely with sales, customer success & product leaders (not just marketing) which shapes how I approach the work holistically. I’m also formally trained as a direct-response copywriter, so any strategy I use always connects to converting more buyers. This consultancy fully reflects that combined experience.