PRICING

What working together looks like

Per project (recommended to start)
$10k-$25k
May include some or all of the following:

+ Positioning workshops
+ Messaging frameworks
+ Website copy
+ Sales deck copy
+ Ad copy
+ Email copy

Everything I do starts with deep customer research & positioning. Then I create the messaging that brings it to life.

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Retainer
Starting at $6k / mo
Ongoing positioning & messaging support:

+ New product launches
+ Messaging updates
+ Sales enablement
+ Campaign messaging
+ Advising on campaigns & initiatives

Monthly access to me, who knows your business.

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Frequently Asked Questions

How do we know if we have a positioning problem?

Weak positioning leaves a trail...a few common signals are:

  • Prospects need multiple conversations before your value “clicks”
  • Sales explains the product differently than the website
  • You sound similar to competitors when you line sites up side-by-side
  • Leadership struggles to answer “why us?” without qualifiers

If buyers have to work hard to understand you, positioning is usually the issue.

But I thought positioning & messaging are the same thing?
  • Positioning defines what actually differentiates you, who it’s for, and why it wins.
  • Messaging is how that shows up on your website, in sales decks, and in-market.

Most teams jump straight to messaging. My work starts with positioning so the copy has something real to express.

How long does this take?

Most projects take 4–6 weeks depending on scope.That includes:

  • Getting clear on what’s working (and what isn’t)
  • Defining a strong positioning direction
  • Turning that into market-ready messaging
What do you need from us?

Typically:

  • Interviews with customers, sellers, and stakeholders
  • Existing customer or competitive intel (if you have it)
  • Feedback at defined checkpoints
What does a typical first project look like?

Most companies start with a website refresh. That’s usually where unclear positioning does the most damage & where clarity shows results fastest.

What positions you well to do this work?

I’ve worked both in-house and as a consultant, so I’ve felt firsthand how unclear positioning creates friction across marketing and sales. I’ve partnered closely with sales, CS, and product teams, not just marketing, which shapes how I approach the work. I’m also formally trained as a direct-response copywriter, so strategy always connects to conversion. This consultancy reflects that combined experience, informed by work with 50+ venture-backed B2B software companies across dozens of verticals.