Value-based pricing

2 ways I work with clients

Per project (recommended to start)
Starting at $15k
May include some or all of the following:

+ Positioning workshops
+ Messaging frameworks
+ Website copy
+ Sales deck copy
+ Ad copy
+ Email copy

Everything I do starts with deep customer research & positioning. Then I create the messaging that brings it to life.

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Retainer
Starting at $7k / mo
Ongoing positioning & messaging support:

+ New product launches
+ Messaging updates
+ Sales enablement
+ Campaign messaging
+ Advising on campaigns & initiatives

Monthly access to me, who knows your business.

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Frequently Asked Questions

Why should I work with you instead of doing this in-house?

There's a good chance you're too close to your product (I've worked in several tech companies so I've definitely been there...). I bring the fresh eyes by talking to your customers & stakeholders to tease out your competitive advantages and create messaging around them. Most teams get clarity within weeks of working with me.

What's the difference between you and a positioning consultant or copywriter?

Most consultants stop at strategy. And most copywriters execute without first understanding strategy. I'm the rare find who does both.

What's included in a project?

I'll deliver some or all of the following:

  • Positioning workshop (using April Dunford's framework)
  • Messaging & positioning framework
  • Ready-to-use messaging (website, sales decks, emails, ads)
  • Custom AI trained on your positioning

Every project is custom scoped.

Who should NOT hire you?

For new projects, I need at least 4 weeks to deliver the great work you pay me for. For this reason, I only take on a few clients at a time. So if you need work delivered yesterday, I'm probably not your guy.

How involved do I need to be during the project?

I'll need you to:

  • Participate in positioning workshops
  • Give me access to customer data, sales calls & competitive intel
  • Connect me with your sales & product teams
  • Give feedback during revisions