Content Strategy for SaaS, B2B & AI
I help clients like Looker, SoundHound AI, Ironclad & Tagger build content engines.
Trusted by 50+ high-growth technology companies
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Durable B2B content engines
Deliverables you can expect when working with me.
Websites
Have high-traffic pages that aren’t converting like you need them to? I write copy for your core website pages to move prospects more through your funnel.
Instead of obsessing over open rates and subject lines, I’ll help train your subscribers to expect value from your emails. If you need emails that materialize in more leads, demos and sales, I’m your guy.
Landing Pages
If you have a specific campaign in mind or are looking for an evergreen demo page to generate more signups, I write campaign or launch-specific landing pages.
Customer Case Studies
You should be regularly documenting your most successful customers’ stories with your product. I write case studies that help your sales team close deals faster.
Long Form Content
Ideal for complex enterprise software with long sales cycles. I help put write product training material that helps your software champions get internal buy-in.
Content Strategy
Iterative and ongoing content strategy shaped by customer data and feedback loops from the in-market assets we’ve developed.
Refreshingly simple
Sign Up and Start Your Subscription
Once you sign up, you'll be automatically charged at the beginning of every month.
Please note that same-day turnarounds are not available; the minimum fast turnaround time is 5 days. You can submit one request at a time.
Upload Your Customer Research and Details
You'll upload all your customer research, information, and details to your own Notion board.
The more comprehensive the information you provide, the higher the quality of the copy you'll receive.
I Work on Your Project
I'll complete the work within a 1-2 week turnaround time, depending on the complexity of the deliverable.
Revisions and Finalization
We'll both work through revisions until you're satisfied. I use various tools like Figma for wireframes, Google Docs for written content, Zight for explainer videos, and Notion for project organization.
I typically respond to inquiries within 1-2 business days.
“Sprout Social Enterprise Acquisition Landing Page (V2)”
Rob Norris is a seasoned entrepreneur based in Charlotte, North Carolina who has started multiple business ventures over the years.
His ventures include EnergyXchain, patent backed blockchain software for the Energy sector; Empowered, a benefits enrollment platform sold to Aflac; Vialogix, a web development firm; and he now publishes a tech newsletter called Launch Key.
But traditional health insurance was always a hurdle. Rob felt it was designed more for corporations and their employees, leaving small businesses and the self-employed facing high costs for little use. With CrowdHealth, that changed.
The Problem:
Self-employment exposed Rob to the challenges of health insurance (i.e. the Medical Industrial Complex). Despite being minimal users of healthcare services, he and his wife found themselves with a questionable return on their high monthly insurance cost."The traditional insurance model was literally only for catastrophic coverage for us," Rob points out. The murky waters of healthcare pricing, alongside high annual out-of-pocket costs, intensified the issue.
The traditional setup, he felt, penalized individuals for entrepreneurship by imposing steep premiums with scant assurance of coverage when you actually need it. Pay high monthly premiums, get sick once per year, and everything still out of pocket.Traditional health insurance felt like gambling with your earnings, where the house almost always won. This facet discourages not just Rob but many others keen on launching their own ventures from the corporate springboard.
What clients are saying
I really, really don't want you to take my word for it, view all my selected past work and do your own research before reaching out.
”Insightful questions to help shape strategy”
"As a freelance copywriter, Brooks has become an invaluable member of our extended creative marketing team at Looker/Google Cloud.
He’s organized, engaged, and obviously loves what he does. He has adapted to our brand’s voice and tone, and takes direction well when needed. His work – email campaigns, blogs, websites, interviews – and working style have been highly praised by our full-time team at all levels.
He cares deeply about knowing the audience and the humanity behind the product, so the message is on target at every touchpoint. I highly recommend Brooks to anyone or any org looking for a smart, passionate writer with a sense of humor, who – most importantly – gets results."
”He deeply understands the B2B buyer’s process.”
"Brooks has been great to work with. He dove deep into learning not only who our customer is, but exactly how they speak. He reviewed hundreds of reviews, watched demos of our software, conducted interviews and pored over blog posts to make sure he had a great understanding. This is what sets Brooks apart from other generalist copywriters.
He deeply understands the B2B buyer's process. This combined with the ability to write like the customer speaks causes his copy to resonate in a way other copy can’t.
If you have a SaaS copywriting project I'd highly recommend Brooks."
”If your SaaS product has a positioning problem...”
"Brooks is a master at helping SaaS businesses positioning their product and write truly converting copy.
His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none.
We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital.
If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."
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“500+ high-quality enterprise leads @ sub-$150 CPL”
“If you’re on the hunt for a skilled long-form content writer who intimately understands the enterprise sales landscape, I highly recommend Brooks.
He demonstrated a profound understanding of AI & ML solutions which greatly informed his content creation process. His first deliverable was a dense, high-value Automotive eBook which generated over 500 high-quality enterprise leads @ sub-$150 CPL. With Brooks, you’re not just hiring a writer, you’re gaining a strategist who can truly drive results. We’ve hired Brooks for many more projects since.”
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"106% Outlook trial increase. 38% Gmail trial increase. 32% qualified pipeline increase."
"Brooks worked on a huge conversion copywriting project we ran at Yesware to re-work our homepage.Some quick project results:• Outlook trial starts increased 106% month over month
- Gmail trial starts increased 38% month over month
- Homepage conversion increased from 3.9% to 4.4%, a 13% lift
- Leads increased 18% month over month
- We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live."
