Copywriter for SaaS, B2B & AI
I help companies like Looker, Impact & Yesware dial in their messaging, positioning & content.
Book a free consultation
Websites • Emails • Content
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Copywriting for venture-backed and profitable bootstrapped SaaS, B2B & AI companies:
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Copywriter who's a data-driven Growth Marketer:
Working with most copywriters in 2023:
Care more about voice & tone than revenue
Lack of domain expertise leads to more marketing fluff
Only writing, no strategy
Working with me:
Deep experience in marketing software
Focus on process and revenue
Handles strategy and execution
Shares your long-term focus
"106% Outlook trial increase. 38% Gmail trial increase. 32% qualified pipeline increase."
"Brooks worked on a huge conversion copywriting project we ran at Yesware to re-work our homepage.
Some quick project results:
• Outlook trial starts increased 106% month over month
• Gmail trial starts increased 38% month over month
• Homepage conversion increased from 3.9% to 4.4%, a 13% lift
• Leads increased 18% month over month
• We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live."
Ian Adams, VP of Marketing & Sales at Yesware
Some quick project results:
• Outlook trial starts increased 106% month over month
• Gmail trial starts increased 38% month over month
• Homepage conversion increased from 3.9% to 4.4%, a 13% lift
• Leads increased 18% month over month
• We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live."
Ian Adams, VP of Marketing & Sales at Yesware
”If your SaaS product has a positioning problem...”
"Brooks is a master at helping SaaS businesses positioning their product and write truly converting copy.
His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none.
We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital.
If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."
Trevor Hatfield, Product Led Growth at Inturact Capital
His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none.
We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital.
If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."
Trevor Hatfield, Product Led Growth at Inturact Capital
”He deeply understands the B2B buyer’s process.”
"Brooks has been great to work with. He dove deep into learning not only who our customer is, but exactly how they speak. He reviewed hundreds of reviews, watched demos of our software, conducted interviews and pored over blog posts to make sure he had a great understanding. This is what sets Brooks apart from other generalist copywriters.
He deeply understands the B2B buyer's process. This combined with the ability to write like the customer speaks causes his copy to resonate in a way other copy can’t.
If you have a SaaS copywriting project I'd highly recommend Brooks."
Bryan Christiansen, CEO & Co-Founder of Limble CMMS
He deeply understands the B2B buyer's process. This combined with the ability to write like the customer speaks causes his copy to resonate in a way other copy can’t.
If you have a SaaS copywriting project I'd highly recommend Brooks."
Bryan Christiansen, CEO & Co-Founder of Limble CMMS
”Insightful questions to help shape strategy”
"As a freelance copywriter, Brooks has become an invaluable member of our extended creative marketing team at Looker/Google Cloud.
He’s organized, engaged, and obviously loves what he does. He has adapted to our brand’s voice and tone, and takes direction well when needed. His work – email campaigns, blogs, websites, interviews – and working style have been highly praised by our full-time team at all levels.
We’ve had existing campaigns increase in engagement after he optimized them. He’s also helped build new campaigns that have performed above our goals/ KPIs.Brooks is a true collaborator who always asks insightful questions to help shape the strategy of every project. He dives into research with alacrity, seeking to understand a challenging industry and a complex product.
He cares deeply about knowing the audience and the humanity behind the product, so the message is on target at every touchpoint. I highly recommend Brooks to anyone or any org looking for a smart, passionate writer with a sense of humor, who – most importantly – gets results."
Karen Lo, Customer Experience Art Director at Looker
He’s organized, engaged, and obviously loves what he does. He has adapted to our brand’s voice and tone, and takes direction well when needed. His work – email campaigns, blogs, websites, interviews – and working style have been highly praised by our full-time team at all levels.
We’ve had existing campaigns increase in engagement after he optimized them. He’s also helped build new campaigns that have performed above our goals/ KPIs.Brooks is a true collaborator who always asks insightful questions to help shape the strategy of every project. He dives into research with alacrity, seeking to understand a challenging industry and a complex product.
He cares deeply about knowing the audience and the humanity behind the product, so the message is on target at every touchpoint. I highly recommend Brooks to anyone or any org looking for a smart, passionate writer with a sense of humor, who – most importantly – gets results."
Karen Lo, Customer Experience Art Director at Looker
Websites, landing pages, case studies and emails that move prospects to hell yes.
Book a free consultationCopy without process reeks.
From first calls to finished deliverables, here’s the process I follow to make sure your copy attracts the right customers who stick around longer.
1. Online Proposal
We’ve talked through your messaging goals and what you’re looking for in a project.
I'll send you a short proposal that includes:
1. Expectations from both you and me
2. Overall scope and list of items I’ll deliver
3. My earliest available start date
4. Deadlines
I'll send you a short proposal that includes:
1. Expectations from both you and me
2. Overall scope and list of items I’ll deliver
3. My earliest available start date
4. Deadlines
2. Messaging Audit
Before I write one word, I'll take a deep dive into understanding your analytics, competitors, positioning, product & customers.
I’ll dig into your website, recorded demos, analytics, user sessions, chat logs, and anything else that helps me understand your product's value.
Ideally, I’ll interview your customers, sales team, and get a demo of your product.
I’ll dig into your website, recorded demos, analytics, user sessions, chat logs, and anything else that helps me understand your product's value.
Ideally, I’ll interview your customers, sales team, and get a demo of your product.
3. I write your deliverables
I use my findings to write your copy.
I include low-fi mockups in Balsamiq and suggestions for the copy’s layout and design — no guessing which blocks of text go where.
Along with the finished copy and wireframe, I attach an in-depth video recording with suggestions for how I envision it’s design and presentation.
But your designers can use their expertise to frame it how they see fit. And of course, we go through revisions until both sides are satisfied.
I include low-fi mockups in Balsamiq and suggestions for the copy’s layout and design — no guessing which blocks of text go where.
Along with the finished copy and wireframe, I attach an in-depth video recording with suggestions for how I envision it’s design and presentation.
But your designers can use their expertise to frame it how they see fit. And of course, we go through revisions until both sides are satisfied.
4. Ongoing projects
Ongoing client relationships are ultimately what I aim for.
The more high-converting assets you have, the more profitable your funnel becomes.
I often work this part into the initial agreement with clients. It’s best to have a writer in your corner to keep pumping out great content over the long-term.
The more high-converting assets you have, the more profitable your funnel becomes.
I often work this part into the initial agreement with clients. It’s best to have a writer in your corner to keep pumping out great content over the long-term.
”Knows what it takes to make SaaS products resonate”
“What I love most about working with Brooks is that he doesn’t write any copy until he digs around inside your customers’ heads and highlights the product’s unique value points.
He knows what it takes to make SaaS products resonate with an audience. He sifted through hours and hours of customer data to pull out the key benefits and pain points that belonged in our website, landing pages and email copy.
It’s refreshing to have a copywriter in your court who prioritizes conversions and provides value beyond just writing results-focused copy.”
Mike McCabe, Co-Founder of SimpleCrew
He knows what it takes to make SaaS products resonate with an audience. He sifted through hours and hours of customer data to pull out the key benefits and pain points that belonged in our website, landing pages and email copy.
It’s refreshing to have a copywriter in your court who prioritizes conversions and provides value beyond just writing results-focused copy.”
Mike McCabe, Co-Founder of SimpleCrew
"We saw initiated free trials nearly double..."
"We partnered with Brooks to revamp our website messaging & positioning on a huge project for one of our portfolio companies, SendX.
Once we implemented the new copy, we saw initiated free trials nearly double. The new positioning has also helped SendX carve out a unique niche inside the competitive email marketing space.
We leverage Brooks' expertise on most of our SaaS clients & portfolio companies at Inturact Capital, including Ring4, AgentLegend & SmarterSelect.
If you're a B2B SaaS company with messaging or positioning problems, I highly recommend Brooks."
Joshua Waldman, Partner & Senior Growth Consultant at Inturact
Once we implemented the new copy, we saw initiated free trials nearly double. The new positioning has also helped SendX carve out a unique niche inside the competitive email marketing space.
We leverage Brooks' expertise on most of our SaaS clients & portfolio companies at Inturact Capital, including Ring4, AgentLegend & SmarterSelect.
If you're a B2B SaaS company with messaging or positioning problems, I highly recommend Brooks."
Joshua Waldman, Partner & Senior Growth Consultant at Inturact
Helping SaaS, B2B & AI companies across the globe:
