Let's dial in your
website positioning
I’ve helped 50+ B2B & AI startups decide on a clearer positioning, then tighten that up into rewritten website copy that sells.
Weak positioning leaks into everything
I make your competitive superpowers
obvious your website
I help you choose what to lead with, then carry that through a positioning strategy deck, website copy, and funnel messaging that converts.
Positioning &
Messaging strategy deck
Following a 90-minute workshop, I create you a short deck that documents your chosen positioning direction and clearly defines what your product is, who it’s for, the problem it solves, and why it wins.
Website copy
Production-ready homepages, product pages, comparison pages & pricing pages laid out in Figma with clear structure and hierarchy.
Funnel & launch copy
Sales decks, campaign emails, ads, and launch messaging that extend the positioning into market.
My work makes my clients more sales
See how my work has impacted my clients' pipeline, CAC & ARR.
“He worked on an important website project we ran at Mio. Brooks was great to work with. He made himself available and communicated professionally throughout the process. I highly recommend working with him."
"Brooks is a master at helping SaaS businesses positioning their product and write truly converting copy. His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none. We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital. If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."
“Brooks worked on a huge conversion copywriting project we ran at Yesware to re-work our homepage.
Some quick project results:
- Outlook trial starts increased 106% month over month
- Gmail trial starts increased 38% month over month
- Homepage conversion increased from 3.9% to 4.4%, a 13% lift
- Leads increased 18% month over month
- We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live.”
Just enough process to get it right
This is not a rushed 2-week sprint. I go deep enough to challenge bad assumptions and get your positioning right (without dragging things out) and deliver market-ready assets in just ~6 weeks.
Week 1
I review your current deals and gather context
Week 2
I look for patterns across customer and sales insights
Week 3-4
I share positioning options, you choose a direction, and I write your new copy
Week 5
We review and tighten
Week 6
We launch your updated website copy
I spend 7 years cutting my teeth as a freelance copywriter running my own practice. I later joined 2 VC-backed B2B software startups as a generalist marketer/operator. I learned a ton & made lots of mistakes!
Through it all, my favorite thing was watching the whole engine (website, ads, emails, events) work harder when we actually had focused positioning. And (my least favorite) when it was wrong, we paid a tax across the entire GTM.
That’s why I roll out of bed every day excited & committed to solving this problem for my clients.
Sound interesting? Grab some time on my calendar and let's see if I can help.
Frequently asked questions
Weak positioning leaves a trail...a few common signals are:
- Prospects need multiple conversations before your value “clicks”
- Sales explains the product differently than the website
- You sound similar to competitors when you line sites up side-by-side
- Leadership struggles to answer “why us?” without qualifiers
If buyers have to work hard to understand you, positioning is usually the issue.
- Positioning defines what actually differentiates you, who it’s for, and why it wins.
- Messaging is how that shows up on your website, in sales decks, and in-market.
Most teams jump straight to messaging. My work starts with positioning so the copy has something real to express.
Strategic projects like this deserve more thought than rushing through a 2 week sprint.
So most projects take 4–6 weeks depending on scope.
That includes:
- Getting clear on what’s working (and what isn’t)
- Defining a strong positioning direction
- Turning that into copy that converts
Typically:
- Context on your product, deals, and market
- Any customer or sales insight you already have (notes, recordings, data, docs)
- Feedback at a few clear checkpoints
Customer interviews help when they’re an option, but it’s not required.
Most companies start with a website refresh. That’s usually where unclear positioning does the most damage & where clarity shows results fastest.
I’ve worked both in-house and as a consultant, so I’ve felt firsthand how unclear positioning creates friction across marketing and sales. I’ve partnered closely with sales, CS, and product teams, not just marketing, which shapes how I approach the work. I’m also formally trained as a direct-response copywriter, so strategy always connects to conversion. This consultancy reflects that combined experience, informed by work with 50+ venture-backed B2B software companies across dozens of verticals.