Let's dial in your broken website positioning
Since 2020, I’ve helped 50+ B2B companies find their positioning strategy, then turn it into razor-sharp website copy that converts.
Weak positioning hurts like hell
I obsess over the copy, too
I help distill your product's brilliance into a razor sharp website that sells.
Positioning decisions deck
(8 slides)
I document each positioning decision we make, why we made it, and the evidence behind it. See the exact Figma I use here.
Rewritten website copy
Production-ready homepages, product pages, comparison pages & pricing pages laid out in Figma with clear structure and hierarchy.
The whole point is more qualified sales pipeline
See how my work has impacted my clients' bottom line.
“He worked on an important website project we ran at Mio. Brooks was great to work with. He made himself available and communicated professionally throughout the process. I highly recommend working with him."
"Brooks is a master at helping SaaS businesses positioning their product and write truly converting copy. His approach to jobs-to-be-done research and unique ability to extract effective language and organize it into a better home page and marketing materials is bar none. We now use Brooks on all of our products within our SaaS portfolio at Inturact Capital. If your SaaS product has a positioning problem and your marketing efforts are just not converting, Brooks is your best bet at turning things around."
“Brooks worked on a huge project we ran at Yesware to re-work our homepage.
Some quick project results:
- Outlook trial starts increased 106% month over month
- Gmail trial starts increased 38% month over month
- Homepage conversion increased from 3.9% to 4.4%, a 13% lift
- Leads increased 18% month over month
- We added 32% more new qualified opportunities to our pipeline from the month before. So while lead flow did increase, there was an even greater increase in the amount of net new pipeline generated the following month since the new homepage was live.”
Frequently asked questions
Weak positioning leaves a trail...a few common signals are:
- Prospects need multiple conversations before your value “clicks”
- Sales explains the product differently than the website
- You sound similar to competitors when you line sites up side-by-side
- Leadership struggles to answer “why us?” without qualifiers
If buyers have to work hard to understand you, positioning is usually the issue.
- Positioning decisions define who you sell to, why buyers should choose you & what proves your value
- BOFU copy is how that shows up on your website, in sales decks & in-market
Most teams jump straight to messaging. My work starts with positioning so the copy has something real to express.
Most projects take 4–8 weeks depending on scope.
Typically:
- Context on your product, deals, and market
- Customer insights you already have (notes, recordings, data, docs)
- Feedback at a few clear checkpoints
Customer interviews help when they’re an option, but it’s not required.
Most companies start with a website revamp.
I’ve worked both in-house and as a consultant, so I’ve felt firsthand the operational chaos of weak positioning. I’ve worked closely with sales, customer success &product leaders (not just marketing) which shapes how I approach the work. I’m also formally trained as a direct-response copywriter, so strategy always connects to conversion. This consultancy fully reflects that combined experience.