2. Copy Strategy
I spend 80% of my time here.
Before I write one word of copy, I'll take a deep dive into understanding your business, competitors, positioning, product or service offering, and customers.
I’ll dig into your website, recorded demos, analytics, user sessions, chat logs, and anything else that helps me understand your product's value.
Ideally, I’ll interview your customers, sales team, and get a demo of your product.