My backstory and how I landed here
Hi - I’m Brooks,
Before I tell you my story, I’ll answer a burning question:
“Why choose copywriting as a career?”
Because I care about helping businesses who are solving hard problems.
Business is stressful. If I can play a small part in making it less stressful for people through better software, that's a win.
As someone who is self-employed, I couldn't run my freelance business without SaaS for billing, design, web hosting, email, storage, and a million other things.
SaaS is what gives me the freedom to travel, work from anywhere, and spend time doing the things I care about.
"Why position yourself specifically for B2B SaaS?"
On to tactics.
When you have generalist “creatives” with no industry experience write your copy, you end up with more surface-level marketing fluff.
Website visitors will bounce, confused, never to return again.
You might have a truly disruptive product. But how will anyone ever know if you don't explain its value properly?
The generalist who claims they can get results in every type of copy for every industry is lying to you.
Specialized copywriters already get it because we have skin in the game. You waste no time getting aligned on results or strategy.
Now a little bit about my background:
I studied English in college at Florida State University and loved every second of it.
While my classmates got stirred up about journalism, I went all in on applying my writing skills to business and marketing.
I also loved the idea of building a solo online business while traveling.
Right out of college, I started freelancing and building up my portfolio.
Four years later, I spend my days writing copy for growth-stage software companies from my apartment in downtown Charlotte, North Carolina.
Outside of work, you’ll find me curled up with a good book (mostly nonfiction, but some fiction) huffing on my road bike on the weekends (or during mid-day breaks) and traveling.