When you have generalist “creatives” with no industry experience write your copy, you end up with more surface-level marketing fluff.
Website visitors will bounce, confused, never to return again.
You might have a truly disruptive product. But how will anyone ever know if you don't explain its value properly?
The generalist who claims they can get results in every type of copy for every industry is either exaggerating or lying to you.
Specialized writers already get it because we have skin in the game. You waste no time getting aligned on results or strategy.
I studied English in college at Florida State University and loved every second of it.
While my classmates got stirred up about journalism, I went all in on applying my writing skills to business and marketing.
I also loved the idea of building a solo online business while traveling with my amazing girlfriend
Right out of college, I started freelancing and building up my portfolio.
7 years later, here I am.
I spend my days writing copy for well-funded & profitable bootstrapped SaaS & B2B companies.
Outside of work, you’ll find me reading great fiction, traveling, mountain biking, climbing, and writing about Bitcoin.