B2B SaaS Copywriting Projects

I haven’t put every project I’ve ever worked on here, but the ones I’ve found the most representative of my freelance work. There’s also other SaaS projects still in the works, so feel free to ask me about other project samples.

Yesware

Yesware’s VP of Sales & marketing, Ian Adams, came to me to help raise homepage conversions as well as other core feature pages on their website.

To do so, we communicated how their product is less complex, more user-friendly, and quicker-to-implement than the enterprise options on the market.

Inturact

I've been working with Inturact's two co-founders, Joshua Waldman and Trevor Hatfield, on an ongoing basis for several years. I get called for each of their products within their SaaS portfolio at Inturact Capital to help with messaging and positioning.

Logifleet

Logifleet is a Swiss construction software designedto track large, mixed construction fleets acrossmany job sites so you can easily see everything onone platform.

I was tapped by their growth marketing agency,Market8, to step in as the project’s copywriter fortheir new homepage.

Ring4

Ring4’s leadership team came to me to help re-vamp their core website pages for a SMB Google Voice alternative that’s robust, yet still affordable and easy to use.

SendX

SendX’s leadership team came to me in the summer of2021 to help shake up their website messaging in orderto stand out in a highly saturated market category.

Limble CMMS

Limble is a CMMS based out of Lehi, Utah. The software helps maintenance teams (the unsung heroes of the working world) get the basics of maintenance management down when paper and spreadsheets no longer get the job done.

My work with Limble includes copywriting for their website, emails and case studies.

SimpleCrew


SimpleCrew is a field team management app that uses geo-tagged photos in a unique way.

The company helps street marketing teams, concerts, events, real estate crews and sports teams manage their teams in the field.

I teamed up with the SimpleCrew’s founder, Mike McCabe, to craft conversion copy for every area of SimpleCrew’s marketing funnel, including:

• New website
• Customer case studies
• User onboarding email drips
• Landing pages
• Cold email prospecting
• Video scripts
• Startup accelerator applications

Looker


Looker is a data analytics company based out of Santa Cruz, California.

They focus on helping everyone in business become more data-driven and make more informed decisions, not just the data science team. They were acquired by Google Cloud Platform in early 2020.

My work with Looker includes includes copywriting for their website pages, email marketing and social media ads.

Together, the Customer Marketing team and I have assembled copy for the following industry verticals:

• Gaming
• Retail
• SaaS
• Healthcare

RAN Wireless


RAN Wireless is a managed data solutions company that provides private networking and internet of things (IoT) services to corporate enterprises and government entities.

I teamed up with the CEO, Marc Decarlo, and head of marketing, Javier Vazquez, to power their digital marketing funnel with conversion-focused copy, including:

• New website
• Customer case studies
• Company data sheets and presentations
• Voice of customer research
• Competitor and positioning research
• Video scripts

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