Projects | SimpleCrew

Conversion-focused copywriting (Website, Landing Pages, Email Campaigns, Customer Case Studies, Customer and Competitor Research, Lead Generation)

Homepage

Industry Pages

"Why SimpleCrew?" Page

Customer Case Study: BUKU Music + Arts Festival

“What I love most about working with Brooks is that he doesn’t write any copy until he digs around inside your customers’ heads and highlights the product’s unique value points.

He knows what it takes to make SaaS products resonate with an audience. He sifted through hours and hours of customer data to pull out the key benefits and pain points that belonged in our website, landing pages and email copy.

It’s refreshing to have a copywriter in your court who prioritizes conversions and provides value beyond just writing results-focused copy.”

Mike McCabe, Co-Founder of SimpleCrew

SimpleCrew

SimpleCrew is a field team management app that uses geo-tagged photos in a unique way.

The company helps street marketing teams, concerts, events, real estate crews and sports teams manage their teams in the field.

I teamed up with the SimpleCrew’s founder, Mike McCabe, to craft conversion copy for every area of SimpleCrew’s marketing funnel, including:

• New website
• Customer case studies
• User onboarding email drips
• Landing pages
• Cold email prospecting
• Video scripts
• Startup accelerator applications