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Thoughts on SaaS, AI & Growth

Wynter Live Presentation: How to write copy for technical buyers

Why I'm pivoting to a subscription copywriting model – and why it's a win for clients

PODCAST INTERVIEW: 15-Minute CMO

My honest & optimistic perspective on Generative AI models & content tools

PODCAST INTERVIEW: Human Cloud (on freelancing, copywriting & growth marketing

Why being patient kills your growth

Is psychological safety killing your marketing?

12 things serious copywriters don't care about or waste their precious time on

Want better copy? Ask deeper questions

Every word you write is copy

Solo copywriting businesses are rocks (and why that should make copywriters bullish)

Copywriters write copy that's uncopyable

Amazon’s Product Pages: B2C Copy Techniques That Get Conversions

How to turn Reddit conversations into sticky copy:

Why visual copy matters for your SaaS website

How to turn Amazon book reviews into sticky copy

How SaaS companies can sell "unused capacity"

Value proposition re-writes with Wynter.com (Part 3)

Value proposition re-writes with Wynter.com (Part 2)

Value proposition re-writes with Wynter.com (part 1)

Are you ignoring your button copy?

Applying jobs-to-be-done to website copy (examples)

Rewriting SaaS Website Headlines Using Customer Reviews

My Guide to B2B SaaS Copywriting (Updated 2023)

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